Your employees will be more motivated, more productive, and more loyal to your company. When you prioritize respect in your workplace culture, you’ll become a magnet for skilled, qualified candidates. ![]() Believe it or not, respondents named a “good company culture” as the number 1 reason why they would stay in a job. In Industry Today’s 2019 “Voice of the Blue-Collar Worker” survey, more than 18,000 blue-collar workers indicated that their loyalty could be bought for a surprisingly low price: a worker-friendly, worker-focused company culture. The cost of losing just one blue-collar employee earning $14 hourly is $4,569-and that can add up quickly if you’re constantly replacing new hires. ![]() That means you’ll have to spend time, money, and resources on recruiting, retraining, and time to production-only to repeat the process over and over again. What happens if you’re not treating employees with respect? In today’s tight unemployment market, you’ll only end up replacing them. How Blue-Collar Respect Impacts Recruitment Let’s take a step back and start with one simple question: How are you treating your blue-collar workers? If you don’t make an intentional effort to cultivate loyalty and reduce turnover, you risk wasting valuable time, money, and resources. In today’s incredibly tight blue-collar labor market, your organization needs to find new ways to plug leaks in your talent pipeline. ![]() So, how can you recruit skilled workers and earn their loyalty? Between social media, SMS marketing, and traditional job postings, your marketing efforts won’t count for much if you’re constantly replacing new hires. Reaching new talent in the current labor market can feel impossible, even if your organization offers competitive wages. Struggling with high employee turnover? Not getting enough qualified applicants for job openings? You’re not alone.
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